Re: [SI-LIST] : Bad IBIS models!

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From: Brian Young (briany@ibmoto.com)
Date: Thu Mar 16 2000 - 13:08:51 PST


"Mayer, Mike" wrote:
>
> Brian Young wrote:
>
> > I would like to put a marketing wrapper on an argument for investment
> > in IBIS modeling. How can I put some numbers on it? Managers want
> > to know what the return will be on their investment.
>
> What is Motorola's ROI on datasheets?
>
> ============================================================================
> =
> Mike Mayer Artesyn Communication Products, Inc
> Senior Hardware Design Engineer Madison, WI
> Mike.Mayer@cp.artesyn.com http://www.artesyn.com/cp
> ============================================================================
>

I don't know what the ROI on datasheets is, but they are already an
accepted cost of doing business. Similarly, free databooks, free
samples,
advance product information, technical support, etc. are all accepted
costs of doing business. The question is how to get high-quality IBIS
modeling to become an accepted cost of doing business.

-- 
***************************************************************
* Brian Young                           phone: (512) 996-6099 *
* Somerset Design Center                  fax: (512) 996-7434 *
* Motorola, Austin, TX               brian.young@motorola.com *
***************************************************************

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