Why the Wrangler S, and not the SE? Money! This was purely a monitary decision. I probably would have got the I6 if I could have afforded it, but alas.
The option package was the only way to get the rear bumperetts required by Maryland law. Getting the full package was fine with me because I have kids and needed the rear seat. I also knew the carpet would reduce the cabin noise and the reclining seats are nice for that quick snooze during a long drive. I didn't really want the power steering, but I'm glad I have it now.