| TERM | MEANING |
| NEW | Different colors from previous version. |
| ALL NEW | Software is not compatible with previous version. |
| EXCLUSIVE | We're the only one who has documentation. |
| UNMATCHED | Almost as good as the competition. |
| DESIGN SIMPLICITY | Developed on a shoe-string budget. |
| FOOLPROOF OPERATION | All parameters are hard-coded. |
| ADVANCED DESIGN | Upper management doesn't understand it. |
| IT'S HERE AT LAST | Released a 26 week project in 48 weeks. |
| FIELD TESTED | Manufacturing doesn't have a test system. |
| HIGH ACCURACY | All the directories compare. |
| YEARS OF DEVELOPMENT | Finally got one to work. |
| UNPRECEDENTED PERFORMANCE | Nothing ever ran this slow before. |
| REVOLUTIONARY | Disk drives go round and round. |
| BREAKTHROUGH | It finally booted on the first try. |
| FUTURISTIC | It will only run on a next generation supercomputer. |
| NO MAINTENANCE | Impossible to fix. |
| PERFORMANCE PROVEN | Works through Beta test. |
| MEETS QUALITY STANDARDS | It compiles without errors. |
| SATISFACTION GUARANTEED | We'll send you another pack if it fails for any reason. |
| STOCK ITEM | We shipped it once before and can do it again. |